CASE STUDY  |  SLOOMBER
PROBLEM
In the U.S., napping is a sign that you can’t keep up.
SPARK
Napping should be aligned with wellness.
OUTCOME
A private nap service that provides the optimal space for rest.
BACKGROUND
Sleep deprivation costs U.S. employers roughly $411 billion annually. That's double the value of the health and wellness industry. While a wellness-focused workplace might offer a plushy gym stipend or nitro coffee on tap, taking a nap also improves memory, mood, and even problem solving skills. While a wellness-focused workplace might offer a plushy gym stipend or nitro coffee on tap, taking a nap also improves memory, mood, and even problem solving skills.
OUTCOME
The first American private nap room company, founded on the belief that napping is a critical part of wellness. An 8' x 8' private nap room with a modular design optimized for napping, lounging, and meditation.

The opening animation transforms the o's of Sloomber into a pair of tired eyes ready to nap.
To help set nap goals, the initial onboarding process asks users about their sleep and work habits.
Locating a Sloomber is as easy as hailing an Uber.
The booking process lets customers reserve up to two hours of solitude on-the-spot or in advance.
Booking ends with Sloomber's tagline, "Good for You."
FORM & FLOW
EMPLOYEE-FACING APP
Sloomber's internal app guides employees through the Sloom turnover process, which specifies each guest's preferences for spatial configuration, lighting, temperature, and alarm chime. Add-ons like a Google Home might be used to lull guests to sleep with guided mediations or music.
SCALABILITY
This case study imagined Sloomber as a sort of micro hotel for private nap rooms. As people warm up to the idea of napping, partnerships with co-working spaces like WeWork could also help to normalize napping and expand Sloomber. For both awareness, Sloomber would also locate in airports to reach frequent business travelers experiencing delays or layovers.
MY ROLE
UX Strategy
UI Prototyping
Interaction Design
Visual Design
TOOLS
Keynote
Adobe XD
THE TEAM
KP Thomas, Creative Brand Manager
Sara Singh, Creative Brand Manager
Hunter Carr, Art Director
Sam Dworkin, Copywriter
Evan Chiplock, Copywriter
Martin Madriaga, Strategist
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